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Ugly Is the New Cool: How Gen Z Broke Design's Golden Rules and Won

Ugly Is the New Cool: How Gen Z Broke Design's Golden Rules and Won

Forget clean lines and muted palettes — a generation of creators is building massive followings by making things that look, on purpose, kind of terrible. Anti-design isn't a glitch in the system; it's a full-on rejection of it. Here's why deliberately crude aesthetics are having their biggest moment yet.